Here Is The Truth Behind Bud Light's Brand Annihilation
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Here Is The Truth Behind Bud Light's Brand Annihilation
It Isn't Transphobia or Homophobia
We’ve just passed the 37-year anniversary.
At 1:26 AM on April 26, 1986, several Russian technicians initiated a “routine” test at the Chornobyl nuclear plant that would set off a catastrophic chain reaction.
Within moments, steam built up in the #4 reactor, causing a deadly explosion of radioactive flames that killed approximately 30 people and claimed countless lives for years as poisonous nucleotides migrated as far as Poland.
Some blame faulty equipment, and others say poor testing practices led to the worst nuclear blunder in history.
Knowing the USSR, it was most likely a combination of the two.
And what’s worse? The whole thing was avoidable.
Plant operators warned that the test was unsafe, but the concerns fell on deaf ears as the Russians wanted to force success.
But if the Communist leaders played it safe, Chornobyl would be just another unknown city in the Eastern Bloc on this grim anniversary.
And if the marketing team at Anheuser-Busch used common sense, Bud Light would still be just another cheap American beer.
Unfortunately, cooler heads did not prevail in either case, and Chornobyl and Bud Light seem off-limits for the foreseeable future.
But what’s the big deal?
Bud Light isn’t the first brand to push woke advertising, and this wasn’t Mulvaney’s first corporate endorsement.
Why Bud Light? Why now?
Should beer drinkers back off as Don Trump Jr suggested?
Or does Anheuser-Busch deserve the radiation that’s destroying their reputation?
What Happened, Anyway?
For those of you that aren’t familiar with Dylan Mulvaney, he’s the self-identified trans-woman that rocketed to super-stardom when he figured out how to split the social media atom in 2021 with his TikTok series titled 365 Days of Girlhood.
Before finding fame on his phone, Mulvaney sought attention on The Price is Right, where he performed a strange four-minute dance routine that looked like a scene out of Requiem For A Dream (above).
Although Mulvaney was already an incredibly flamboyant character that didn’t shy away from the camera, it wasn’t enough to be unique.
Not in 2023.
That’s when he got the idea for his year-long diary entry series to document his new life “as a woman.”
And his persistence paid off.
After a few entries, Mulvaney gained hundreds of thousands of followers and quickly superseded ten million.
In October 2022, Biden invited him to the White House for an unprecedented televised virtue-signaling session.
Since then, brands such as Kate Spade, Nike, and Crest have endorsed Mulvaney through various social media marketing campaigns.
But on April 1, Bud Light executives published the nuclear Instagram post with Mulvaney’s face imprinted on a commemorative can.
A move that set off a chain reaction throughout the nation that may go down as the worst marketing meltdown in history.
Bud Light likely anticipated some level of pushback from conservatives.
Still, they probably didn’t think it would go as far as Kid Rock shooting up a stack of beer cans or musical artists refusing the fallen beverage at events.
But they likely figured conservatives would forget about the whole thing after a few days of throwing a social media tantrum, like most right-of-center boycotts.
Yet the Geiger counter has been going nuts as we near the 30-day mark.
On 4/14, Bud Light initiated its first disaster response tactics with this sad excuse for an apology and a lousy tweet.
It did not go over well. Click the credit link for details.
When those attempts failed, the beverage conglomerate tried to contain the catastrophe with the “Shared Spirit” ad.
The video only made the situation worse as it came off as offensively generic, trying to pull at the heartstrings of Americans with images of the Freedom Tower and, of course, the Clydesdales.
It’s as if executives asked an alien civilization to write a commercial that would appeal to upset Americans:
But why now? Why Bud Light?
Influence on Kids
Dylan Mulvaney serves as a role model for young people with a strong mainstream presence backed by the Biden administration, Hollywood, and corporate giants.
And today, kids aren’t in great shape, both mentally and physically.
Between locking children down and forcing them to wear masks, prescription drug mismanagement, high screen time, and sending more jobs overseas, kids struggle to find purpose and identity in the modern world.
With each generation, we move farther away from how we were supposed to live and integrate more into a synthetic and institutionalized way of life that’s adversely affecting everyday people.
Particularly kids.
That’s why the trans and LGB community as a whole is on the rise.
Kids are confused.
If Dylan Mulvaney were an actual advocate for trans people, he would have a different approach.
I haven’t seen Mulvaney express concern for children going down the wrong path for the wrong reasons.
Mulvaney makes trans life look glorious and ignores the dark side of transitioning, such as gender dysphoria, or that many kids treat transgenderism as a trend.
If Mulvaney cared, he would work with de-transitioners like Chloe Cole to tell kids this life may not be for them and that these decisions have life-altering consequences.
Just consider reality star Jazz Jennings, whose mother put him on the expensive path as a minor to a sex change from male to female.
That’s why she wants Jazz, now 23, to use a dilator to keep the man-made vagina from closing.
Here’s a video of her on national television saying that she wakes her child up in the middle of the night and says, “If you don’t stick this in, I will.” Nothing visually graphic here, but I’ll warn you this is extremely disturbing. But hey, it’s on TLC!
https://twitter.com/DonovanCleckley/status/1350197277630095361
Disrespect to Women
Both men and women enjoy Bud Light. Or did anyway.
But what about when a biological man represents products designed for the female human anatomy?
Such as this Nike commercial for women’s sports bras:
https://twitter.com/OliLondonTV/status/1643692648337686528
Not only is Nike facilitating woke nonsense, but they’re failing at Marketing 101: they aren’t telling consumers why or how the product works.
Dylan endorses items that not only has he no use for, but he has no experience with competing bras to have an opinion on what a good sports bra offers.
He doesn’t even have implants.
And he definitely doesn’t need tampons, yet Tampax sent him a few, but unfortunately, they didn’t have his face imprinted on the applicators.
Independent journalist James O’Keefe caught up with Mulvaney at the Beverly Hills Hilton to ask him what he thought of biological male convicts assaulting women after gaining access to female correctional facilities under the guise of transgenderism.
https://twitter.com/JamesOKeefeIII/status/1647004962428452864
Mulvaney couldn’t be bothered as he “cowered” in the elevator's corner, playing the victim, knowing millions may see the footage.
China
Joe Rogan initially responded to the protest as “silly” as he enjoyed a Bud Light with a guest following the incident. However, he appears to have changed his mind after the “Shared Spirit” ad.
Others responded similarly:
While you all worry about Dylan Mulvaney’s face on a beer can, China is taking over.
But they don’t understand that Dylan is China.
Anheuser-Busch made a calculated investment with Mulvaney and woke advertising in general.
With the rise of CCP-style communism, corporations seek to raise their Environmental, Social, and Governance (ESG) and Diversity, Equity, and Inclusion (DEI) scores to remain in the marketplace.
With low numbers, companies risk losing trading opportunities.
In other words, Anheuser-Busch is betting on China.
They’re taking the short-term loss in hopes that social credit scores will be the future, and by pushing woke culture, they will have more business opportunities.
Mulvaney’s Radiation Permeates The Earth
Conservatives are on a losing streak for a simple reason. They mind their own business.
Jack Daniels, Carhartt, and Gillette insulted many customers, but the mishaps didn’t lead to anything like we’re seeing with Bud Light.
And for many consumers, throwing a few rainbows in your advertising during pride month isn’t enough to drive everyday people away, at least not permanently.
But it’s gone too far, and Mulvaney represents that.
Dylan Mulvaney is a culmination of everything wrong with this country and Western society: the worshipping of celebrity idols, the unethical advertising, the race hustling, the wokeness, child abuse, disrespect to women, and overall politicized culture.
He’s a walking example of what wokeness has become, a tool for the government and big corporations to get money and power by guilting everyday people.
People are sick of it, and the numbers show.
As I write this following the Chornobyl anniversary, when so many innocent lives were lost and impacted due to government incompetence, Bud Lights’ sales revenue is down 17% percent and continues to fall.
At the bars, volume is down 35%, and their stock is down six billion.
And they don’t even have the left's support because they aren’t defending Mulvaney or the trans community.
They’ve lost contracts, events, and two Bud Light executives have been placed on leave.
Major rivals Coors Light and Miller Light are gaining sales, and true American companies like Yeungling gain popularity.
The boycott even inspired Seth Weathers to start a new beer venture, Conservative Dad’s Ultra-Right Beer which is expected to exceed one million dollars in sales.
Mikhail Gorbachev, former leader of the USSR, suggested Chornobyl was the last straw that led to the Soviet’s fall.
“even more than my launch of perestroika, was perhaps the real cause of the collapse of the Soviet Union five years later.” -Mikhail Gorbachev, Former Premier, USSR
And Dylan Mulvaney is Bud Light’s #4 reactor. And it’s not transphobia, homophobia, or concern with what adults do with their bodies.
So remember, your voice counts, and where you spend your money matters.
Don’t let people or these globalist corporations let you think otherwise.
Anheuser-Busch products and associated brands:
