Marketing 101: Why White Supremacy Couldn't Survive The 21st Century
We've seen the far left and far right battle in the streets. But who dominates online? Plus, is Patriot Front is getting by with a little help from their DC friends?
You’re more of a digital marketing expert than you think.
Whether researching a lawn service, spin class, or that new steakhouse downtown, 85% of consumers research products and services online before making a purchase.
That’s why businesses spend countless dollars and hours improving their online presence.
And cultural influencers like Patriot Front and Black Lives Matter apply the same tactics.
Therefore, we should expect white supremacist organizations to be digital marketing masters since they are the greatest threat to our democracy, as Biden warned.
So let’s take a ride on the information superhateway and see how the far right handles its digital presence versus its competition.
15-American Border Patrol
The Southern Poverty Law Center says the American Border Patrol is “one of the most virulent anti-immigrant groups around,” spending their time supporting anti-immigration laws and writing newsletters.
Good luck finding a recruiter, though.
Online Presence: Poor
Website: Down
Social media: Nothing found
Not a great start, but let’s keep looking.
14-Aryan Freedom Network
According to Wikipedia, “The Aryan Freedom Network is an American Neo-Nazi group that is based in Texas and has chapters in 25 US states.”
While the AFN has an active website and social media accounts, its outdated design and extremely low follower count will turn potential recruits off.
Online Presence: Poor
Website:
Social Media:
13-Aryan Strikeforce
Wikipedia says Aryan Strikeforce is a neo-Nazi white supremacist group estimated to have 350 members online as of 2010, allegedly known for illegally dealing firearms and drugs.
As of now, their ranks appear closer to zero.
Online Presence: Poor
Website: Down
Social media: Nothing found
12-Atomwaffen Division
The SPLC says the Atomwaffen Division “is a terroristic neo-Nazi organization that formed out of the Iron March, an influential fascist forum that went offline in the fall of 2017,” allegedly responsible for murder and planned terror attacks.
But it doesn’t look like they’re taking applications right now.
Online Presence: Poor
Website: Unavailable
Social media: Nothing found
11-Goyim Defense League
Wikipedia says, “The Goyim Defense League is an antisemitic hate group and conspiracy theory network,” popular for their Odysee channel Goyim.tv.
While engagement is extremely low, you have to give them credit for their unique like and dislike buttons.
Online presence: Poor
Website: None found
Odysee:
Social Media:
10-Keystone United
The SPLC says, “Keystone United is one of the largest and most active single-state racist skinhead crews in the country,” with members allegedly involved in assaults, threats, murder, and hosting racist picnics. (White bread only, please.)
At least prospects will find an active site, although its content and web design are antiquated.
Online Presence: Poor
Website:
Social Media: None found. Social media links all redirect to Wix, the web host.
9-Ku Klux Klan
Here we go, the McDonald’s of white supremacy. But what does the modern American prospect see?
Not much.
Online Presence: Poor
Website: Down
Social Media: Low follower count, haven’t posted since 2007, and the last post looks like it was authored by a two-year-old.
8-National Socialist Movement
According to the SPLC, this organization “specializes in theatrical and provocative protests, the NSM was once one of the largest and most active neo-Nazi groups in the United States.”
While they have a better site design than those above, it's not up to today’s standards.
Online Presence: Poor
Website:
Social Media: None found
7-NSDAP/AO
According to Wikipedia, The NSDAP/AO was founded in 1972, claiming to be an extension of the original Nazi Party, known for passing out fliers.
But I don’t think Joseph Goebbels would be impressed with their digital marketing efforts.
While they have an active site, it looks cheap, and the copy is mainly in German.
Online Presence: Poor
Website:
Social Media: Facebook links to an individual, not a group site. Probably because they’re banned.
6-Oath Keepers
From the SPLC: “The Oath Keepers, which claims tens of thousands of present and former law enforcement officials and military veterans as members, is one of the largest far-right antigovernment groups in the US today.”
This organization may be more popular and have a better site than most, but its overall web presence is low.
Online Presence: Poor
Website:
Social Media:
5-Proud Boys
According to the SPLC, “The Proud Boys were established in the 2016 presidential election by VICE Media co-founder Gavin McInnes.”
Again, they’ve been prominent in the news over recent years but don’t offer much info for potential recruits.
Online Presence: Poor
Website: Down
Social media: None found
4-Stormfront
From Wikipedia: Stormfront is a neo-Nazi Internet forum and the Web's first major racial hate site, starting in 1996, where “every month is white history month.”
And their forum looks like it’s still in the mid-90s.
Online Presence: Poor
Website:
Social Media: None found
3-Three Percenters
According to the SPLC, “Three Percenterism is not a group, but a sub-ideology or common belief that falls within the larger antigovernment militia movement.”
They have an active site, but all they offer is their logo.
Online Presence: Poor
Website:
Social Media: None found
2-National Vanguard/Vanguard America
According to the SPLC, National Vanguard started in 2005 but largely fell apart after its founder went to prison for child pornography in 2007.
They still maintain a small online presence today and host one of the better websites we’ve seen.
Online Presence: Poor
Website:
Social Media: Links to Facebook are blocked
1-Patriot Front
According to ProPublica, “They are racist, and some of them have guns.”
This group is suspected of being a government pony show, as the media and far-leftist groups tend to let them be.
But who is paying for their digital marketing? They blow the previous organizations out of the water.
Online Presence: Good
Website: Awesome site! Clean design, easy navigation, professional video integration, and mobile responsiveness.
Social media: Obviously, they are banned on the major platforms, but they take full advantage of alternatives such as Telegram, Gab, Odysee, and BitChute.
They even have a Rumble channel, although engagement is low.
The Competition
Another reason web influence is so crucial is that everyone knows their competition takes online marketing seriously.
So, if white supremacist groups are our biggest threat, then their competition's online presence should be nonexistent.
Let’s take a look.
Black Lives Matter
Do they need an introduction?
Online Presence: Excellent
Social Media: Freely operating on all major platforms with a strong following.
Rose City Antifa
For some reason, antifa.com routes to The White House website. But the Rose City faction is one of the largest.
Online Presence: Strong
Website: Not awesome, but it’s clean and updated.
Social media: they have more followers on X than all the white supremacist groups above combined.
White Power Has Left The Chat
There you have it.
Whether selling clothes or recruiting for hate groups, you must have a solid online presence to survive in the modern marketplace.
And white supremacy just doesn’t have the skills to cut it.
That's not to say dangerous people aren't associated with these organizations, but if they can’t manage a basic internet presence, I’m not sure they’re as much of a threat as the government would have us believe.
Clothes make the man. Naked people have little or no influence on society. -Mark Twain